NOX AND ‘THE LIGHTNING’ DEMIANIUK: AN ALLIANCE TO GIVE SPEED TO INTERNATIONAL PADEL

The Argentine player is now a brand ambassador and will focus on organising events, training and promotional activity outside of Spain

“It’s a double-sided delight”, explains Guillermo Demianiuk himself. “I’m excited to work with a brand with the history and size that NOX has, and also excited to help it take off in other countries”.

In this sense, the player, in the process of recovering from an injury, will focus on international projects that will help NOX continue to open up the way to padel.

"We’re working on events, promotional activity, training future padel instructors in several countries", explains that man who was Fernando Belasteguin's first partner.

The player is also finalising the details of his own project in the international field that “will help padel continue to grow outside of Spain”.

In the words of Alfonso Bastida, Marketing Director of NOX: “The incorporation of Guillermo Demianiuk is part of the strategic plan to internationalise the brand. We’re convinced that his technical knowledge, outreach capacity and international contacts will be of great help at this key stage for the brand”.